Bonfy Blog

The End of Meritocracy? AI, Human Value, and What Comes Next

Written by Gidi Cohen | 8/5/25 2:30 PM

The idea of meritocracy, that we recognize and reward talent, intelligence, and achievement, has long been a basis in our societies, businesses, and sense of self-worth. But with artificial intelligence moving from the margins to the core of both our work and personal lives, it’s time to ask ourselves: Are we witnessing the end of meritocracy as we know it? 

When Achievements Aren’t Just Yours Anymore 

For generations, we’ve been told that success comes to those who work hardest and are most talented. “Merit” determined who climbed highest, whether in corporate scenarios, creative studios, and just about any role in any business. But with AI now tackling complex analysis, writing, coding, and even “creative” work, many of those hard-won achievements are being automated away. 

As AI outperforms humans in traditional benchmarks of merit, like productivity, strategic decision-making, even art, what happens to the very concept of individual achievement? Suddenly, our value isn’t just a product of our effort, skill, or ingenuity. It’s also about who has access to the best machines, the cleanest data, or the latest algorithm. The playing field is dramatically different, and many people will find themselves feeling untethered or left behind, not because they failed, but because the rules changed while they weren’t looking. 

If Not Merit, Then What? 

If AI does the heavy lifting, what will we value instead? Historically, the opposite of meritocracy has been nepotism or cronyism (putting your friends in places of power without merit), but in a world run by algorithms, even those old models start to fall apart.  

There is an entirely new possibility to consider. We could transition to a “technocracy” or “algorithmocracy,” where power gravitates toward those who design, own, or have privileged access to technology. 

The challenge? Meritocracy was supposed to be fair because anyone could win, in theory, if they worked hard enough. But when AI can leapfrog human ability, and when access (not effort) gives someone the edge, we risk amplifying inequality, chipping away at the sense of agency that meritocracy offered, and sidelining those not plugged into the right tools. 

What Should We Value Now? 

With AI poised to handle anything repeatable or optimizable, deeply human traits like creativity, judgment, empathy, resilience, and especially ethics, become more important than ever. In an age where “merit” can be automated, it’s not who is smartest, but who is most human that might stand out. 

  • Emotional intelligence. 
  • Moral reasoning and empathy. 
  • Personal integrity and trustworthiness. 
  • Ability to collaborate and inspire. 
  • Vision to create meaning, not just efficiency.

These are capabilities AI can assist with but never truly own. As the old logic of merit fades, society may find itself turning to morality, values alignment, and ethical stewardship as new sources of legitimacy, measuring worth not by what you can do, but by how you treat others and the choices you make when the algorithm runs out of answers. 

The Pulse of a Human-Driven Future 

Are we headed for a new morality-ocracy, one that is grounded in care, justice, and shared values? Or will we see the rise of a cold, opaque algorithmic aristocracy, where human meaning is hard to find?  

The answer is entirely up to us. Businesses and leaders have the power, and the responsibility, to design systems where technology supports uplift, transparency, and dignity, not just raw output. 

Meritocracy as we know it may be seeing its sunset, and what comes next is up to everyone who believes that being human still matters in a world of machines.  

We’d love to hear your thoughts on this topic. Please share in the comments below.